Blog
Google Labeling Links and Blank Ad Units: Weekly Forum Update
In this week’s roundup we’ll check in again on Facebook’s Marketplace, ICANN’s takeover of the domain name system, and our awesome tools thread on SEO Chat. We also have some mysterious threads about Google for you. It was recently revealed that Google’s manual action team has the ability to see “link labels” that Google applies to your incoming links. What could they mean? Meanwhile, on the AdSense side of things,… [Read More…]
The post Google Labeling Links and Blank Ad Units: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
Event Recap: Women at Work
(hero image courtesy of event attendee Jasmine Patel)
“Women in the workplace” is a topic both necessary and controversial. Controversy stems from this subject because it challenges an ugly truth: gender inequality.
Even in an era where social consciousness is on the rise, foot-in-your-mouth fumbles to full on PR nightmares still exist amongst teams at the biggest companies around world.…
The post Event Recap: Women at Work appeared first on Seer Interactive.
HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort
Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as well as developer time, cleaning this stuff up. Here are some tips to help you… [Read More…]
The post HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort appeared first on Internet Marketing Ninjas Blog.
How to Get Prepared for Google’s “Intrusive Interstitials” Update
A couple of weeks ago, Google has announced that exactly on January, 10, it will hit pages with “intrusive interstitials”. What does it mean? Let’s find out! What are interstitials? Interstitials are the web pages that show up before or after expected content page, usually as a popup or full-screen ad. They usually display ads or optin forms. Interstitials are considered a form of interruption marketing. Which search results will… [Read More…]
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Spot Data Issues From the Start With Weekly Analysis
Analyticscampaign trackingdata issuesgoogle analyticsmonthly reportingReportingTips, Tricks, & Toolsweb analyticsweekly reporting
When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a mark…
What Designers and Marketers Can Learn from Pixar
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate.…
The post What Designers and Marketers Can Learn from Pixar appeared first on Seer Interactive.
The Top CMS Platforms by Usage in 2016 [Data Visualization]
BloggingCMSContentContent marketing
We’ve teamed up with HostingFacts, Trellis and BuiltWith to create this data visualization of the top content management systems based on usage statistics this year. Note: The data we’ve compiled were only for non-ecommerce CMS. The Top 10 CMS Platforms based on usage: Share this Image On Your Site <p><strong>Please include attribution to HostingFacts.com […]
The post The Top CMS Platforms by Usage in 2016 [Data Visualization] appeared first on Kaiserthesage.
Why You Need Shopping Ads in Your Paid Search Arsenal
eCommerce is a massive revenue opportunity for businesses. Last year alone, online sales accounted for a third of total retail sales growth! (*1)
If you’re searching for a way to capture this type of growth for your company – or just to hope to continue to skyrocket online sales – Shopping Ads are a must-have in your paid search arsenal.…
The post Why You Need Shopping Ads in Your Paid Search Arsenal appeared first on Seer Interactive.
The Top 16 Free Digital Marketing Tools To Help Identify & Reach Your Customers
I recently met with a group of Entrepreneurs to talk about digital marketing. Their companies are small, but damn they are impressive – the majority had driven the largest percentage of their sales through word of mouth alone. Like most business owners, these Entrepreneurs wanted to continue to improve by teaching more people about their brands, drive more visits to their sites, and ultimately, make more money.…
The post The Top 16 Free Digital Marketing Tools To Help Identify & Reach Your Customers appeared first on Seer Interactive.
Event Recap: Connect, Convert, Quantify
We live in an era where every day brings technological innovations and impacts the way we live our lives. With that understanding as marketers in the digital age, it’s hard not to fall down the rabbit hole of endless questions.
What’s the best way to engage with our audience?…
The post Event Recap: Connect, Convert, Quantify appeared first on Seer Interactive.
Give Data A Chance: How to Convey the Importance of Data to Stakeholders
“Data can be impactful for your company…but only if you can get people to care about it,”
-Me (Kevin Rutter).
You can have the simplest, most digestible reports of all-time…complete with fancy graphs, unicorns, and neon signs, but if your stakeholders don’t see the value in basing their decisions in data, you’ve already lost. …
The post Give Data A Chance: How to Convey the Importance of Data to Stakeholders appeared first on Seer Interactive.
SEO Industry Update: Google AMP for eCommerce
What’s new with the Google AMP Project?
When the AMP Project was announced, Google hinted at a future iteration which would involve eCommerce solutions, and that time has come. As of August 22, 2016, the framework is now suitable to build aspects of eCommerce sites – specifically category and product pages.…
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How I increased my blog’s Search Traffic by 44% in under a month
On-site SEOSearchSEO Strategies
I’ve been blogging for over 2 years now, but I didn’t really optimize my blog for search extensively – which is kind of odd, since I work as an SEO.
So when year 2013 started, I decided to re-optimize my blog (some parts of it), a week before I published my recent post about Advanced SEO tips for blogs.
The post How I increased my blog’s Search Traffic by 44% in under a month appeared first on Kaiserthesage.
How to Optimize for Satisfaction in SEO
The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and mobile technology, usage has also certainly changed in the past years. Users’ attention span has gone […]
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Link Building through Co-Marketed Visual Content
Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly […]
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Google SEO: Optimizing based on How Google Works
Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.
While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.
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10 Ways to Use Images for Link Building
Link BuildingSearchSEO StrategiesSocial
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
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Outreach Tactics for Effective Link Building in 2016
It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.
I’ve seen this work personally on some of the sites I’ve worked on in the past. And it still amazes me how it’s still effective.
However, the competition for web supremacy continues to get more brutal than it already is.
Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links.
The post Outreach Tactics for Effective Link Building in 2016 appeared first on Kaiserthesage.
The New Age of Brand Building: Creative Link Building
Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too.
Below is my presentation for #mktfest -…
70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides
When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.
A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.
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