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​How young marketers can impact digital strategies

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.

Insurers starting to get to grips with online conversion and complex forms

Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process. Jonathan Attwood, CEO of Fospha, explains how his company’s toolset can help insurers more accurately track their customers’ behaviour.

How Google Symptom Search will affect the healthcare industry

Google’s Symptom Search is revolutionizing the patient path to treatment, and doctors should embrace this development as an opportunity to provide better care.

Facebook is bringing its Audience Network to television

By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising.

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