Conversion
Insurers starting to get to grips with online conversion and complex forms
ConversionfosphaIndustryinsurance industryMore Newsweb forms
Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process. Jonathan Attwood, CEO of Fospha, explains how his company’s toolset can help insurers more accurately track their customers’ behaviour.