Analytics
Spot Data Issues From the Start With Weekly Analysis
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When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a mark…
Give Data A Chance: How to Convey the Importance of Data to Stakeholders
“Data can be impactful for your company…but only if you can get people to care about it,”
-Me (Kevin Rutter).
You can have the simplest, most digestible reports of all-time…complete with fancy graphs, unicorns, and neon signs, but if your stakeholders don’t see the value in basing their decisions in data, you’ve already lost. …
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