Monthly Archives: October 2016
Search and Social: Scariest Moments of 2016
Happy Halloween! Has our industry scared you this year? have you lost sleep over some traffic dips or frightening rumor? Here are a few of the scariest moments in search and social industry for the year of 2016: January Another “Phantom” 2016 Core Algorithm Update Was Not Panda Everyone was waiting for either panda or Penguin to come, yet the unnamed algorithm scaring webmasters at the beginning of the year… [Read More…]
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Gotcha, Google: Early Publishing Reveals “Attributes” Coming to GMB Interface Soon
Yesterday afternoon, while I was browsing Google’s bulk upload support page for a reminder on how to properly format store hours, I noticed a new listing fieldon the page: Attributes. The jump link to the section of the help page, as well as all of the content about Attributes on the page, has been deleted since then.…
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Today’s Intern, Tomorrow’s Hire: Why Companies Benefit From Offering a Meaningful Internship Experience
When you hear the word “intern,” what do you think?
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3 Helpful Apps to Visualize and Simplify Google Analytics Data
Google Analytics is an awesome platform. It’s the most advanced, flexible and the smartest website analytics software that comes for free. But it will easily take you days (if not months to figure out!) While digging deep into the data is important, you may want to leave it to pros while enjoying the simplified regular reports using the following tools: Whatagraph Whatagraph is a most indepth, yet easy-to-understand visualization of… [Read More…]
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Mobile Optimization Is Even More Essential: Weekly Forum Update
You thought Google was done with mobile and had moved on? No way! This week, our communities are all talking about some news that came out of Pubcon: a mobile index is coming and it’s going to be Google’s primary index going forward. So if you were willing to take a few hits on the chin and ignore mobile optimization, you could see yourself in a whole heap of trouble… [Read More…]
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How and Why to Plan Your Holiday Social Media Calendar
It is hard to believe it, but the holidays are already fast approaching. It seems like yesterday that the summer sun was blazing above us, but Thanksgiving and Christmas are just around the corner, followed by a brand new year. Do you have your social media posts planned for those months yet? I know, I know… you are thinking I am crazy, right? How could I be asking you about… [Read More…]
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Google Labeling Links and Blank Ad Units: Weekly Forum Update
In this week’s roundup we’ll check in again on Facebook’s Marketplace, ICANN’s takeover of the domain name system, and our awesome tools thread on SEO Chat. We also have some mysterious threads about Google for you. It was recently revealed that Google’s manual action team has the ability to see “link labels” that Google applies to your incoming links. What could they mean? Meanwhile, on the AdSense side of things,… [Read More…]
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Event Recap: Women at Work
(hero image courtesy of event attendee Jasmine Patel)
“Women in the workplace” is a topic both necessary and controversial. Controversy stems from this subject because it challenges an ugly truth: gender inequality.
Even in an era where social consciousness is on the rise, foot-in-your-mouth fumbles to full on PR nightmares still exist amongst teams at the biggest companies around world.…
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HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort
Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as well as developer time, cleaning this stuff up. Here are some tips to help you… [Read More…]
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How to Get Prepared for Google’s “Intrusive Interstitials” Update
A couple of weeks ago, Google has announced that exactly on January, 10, it will hit pages with “intrusive interstitials”. What does it mean? Let’s find out! What are interstitials? Interstitials are the web pages that show up before or after expected content page, usually as a popup or full-screen ad. They usually display ads or optin forms. Interstitials are considered a form of interruption marketing. Which search results will… [Read More…]
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