Monthly Archives: August 2016
Event Recap: Connect, Convert, Quantify
We live in an era where every day brings technological innovations and impacts the way we live our lives. With that understanding as marketers in the digital age, it’s hard not to fall down the rabbit hole of endless questions.
What’s the best way to engage with our audience?…
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Give Data A Chance: How to Convey the Importance of Data to Stakeholders
“Data can be impactful for your company…but only if you can get people to care about it,”
-Me (Kevin Rutter).
You can have the simplest, most digestible reports of all-time…complete with fancy graphs, unicorns, and neon signs, but if your stakeholders don’t see the value in basing their decisions in data, you’ve already lost. …
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SEO Industry Update: Google AMP for eCommerce
What’s new with the Google AMP Project?
When the AMP Project was announced, Google hinted at a future iteration which would involve eCommerce solutions, and that time has come. As of August 22, 2016, the framework is now suitable to build aspects of eCommerce sites – specifically category and product pages.…
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